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This page will be a new monthly spotlight on industry
professionals (agents, editors, booksellers, librarians, publicists,
etc.)
Wanda Ottewell
Harlequin Books
WG: Welcome
Wanda, and thanks for stepping into my spotlight this month. To start off, please tell us a bit about yourself.
WO: Thanks for having me here, Winnie! It’s a pleasure to get the
chance to chat with you and your visitors
I’m an editor at Harlequin and have been with the company for more
than seven years. In that time I have worked on many of our
series—Harlequin Blaze, Superromance, American Romance, Silhouette
Desire, Romantic Suspense, to name a few. I primarily work on series
books but have had the occasional single title project that has been
a fun change.
WG: Can
you tell us why you decided to pursue a career as an editor and what
steps you took to get you where you are today?
WO: This question always makes me
smile because, despite the good fit, I sort of fell into publishing.
The short story is that after I finished grad school I realized, for
the first time in my life, that I was done with school. I had no
idea what sort of job I wanted since I’d started my program with the
intention of staying in academia. So I called in a few contacts and
landed a position as an editor at a small non-fiction publisher.
After a particularly stressful period that resulted in the urge to
do bodily harm with sharpened pencils, I realized it was time to
reconsider my career path. I liked the editing part but wanted to
work with material that was more inspiring and interesting—like the
romance novels I love to read. The decision to send my résumé to
Harlequin was a no-brainer then. Fortunately for me, there was an
opening and here I am.
WG: What
genres/lines do you currently acquire works for?
WO: As mentioned above, my focus is
on series. I work with a lot of authors who write for Harlequin
Blaze and much of the slush I receive is for this line. But I also
have authors who write for other lines. I like the variety.
WG: When
was the last time you acquired the work of an author from the slush
pile?
WO: Early in my career I acquired a
lot of new authors from the slush pile. As my author list has
expanded and those authors become prolific, I have slowed to
acquiring approximately one new author a year. But I’m always on the
lookout for that exciting story I can’t put down so I’ve continued
reading the submissions.
WG: Are
you actively seeking out new authors, and if so, what would it take
to catch your eye?
WO: I am actively seeking new
authors. I look for a story that makes me forget I’m an editor, one
that’s so compelling I’m caught up in the tale. I look for
characters with strong motivations and sustainable inner conflict.
Ideally the romantic conflict is so believable and seems so
impossible to resolve that I think this hero and heroine won’t
resolve their differences. I love when authors surprise me, when
they set a scene up to go in one direction but the characters’
decisions or external events take the scene in an unexpected one.
WG: Do
you think contest credits help an author further their career? Have
you ever acquired a manuscript that you discovered via a writing
contest?
WO: I think that contests play a role
for authors. For published authors winning or placing in well-known
contests can add to the press kit as well as introducing the books
to new readers. For unpublished authors, contests can be a great way
to garner feedback from the judges—keeping in mind, of course, that
judging is a subjective art so not all of the feedback will be
relevant. Contests can also be a good way for a finalist to get her
work in front of an editor or agent, particularly if she is
targeting the single title market. Having said that, however,
contest wins generally don’t influence my decision about a
manuscript. I focus on the storytelling and the author’s ability to
draw me in and pull me through the story. Over the years I have had
the pleasure of acquiring manuscripts that were finalists in the
Golden Heart contest.
WG: When
asked what they look for in a new author, most editors and agents
will mention a fresh and/or strong voice. How do you personally
define voice?
WO: Oooh, this is a tough one. Voice
is one of those terms that gets bandied about yet few people have a
good definition. I think it’s the way in which an author tells a
story—the words she chooses, the unique perspective she brings to
the scenes and the characters, and the parts of the story that she
deems important enough to share with the reader. A story is composed
of what is not told as well as what is, so it’s those types
of editorial choices that shape voice.
WG: Have
you ever considered penning a novel yourself?
WO: No, I think my strengths rest
firmly on the editorial side of the publishing equation. The editor
in me is so dominant and always looking for perfection that I
suspect any efforts to write a novel would be over before I began
(if you knew how many times I reworked this interview, you’d agree
with me!).
WG: How
would you describe your editorial style?
WO: I am
a big believer in the revision process—just ask my authors.
I believe we—the author and I—can always deepen an emotion, develop
a theme, strengthen the conflict, or heighten the tension, etc.
Sometimes tweaking a few things here or there can make the story so
engaging that the reader won’t be able to put the book down. And
that is our goal—to create the best story possible.
WG: What
is your involvement with the author’s creative process? With
his/her career planning?
WO: I’ll be as involved as an author
would like me to be. Some authors like help brainstorming and will
send me just a paragraph or two and we’ll flesh out the ideas
together. Other authors like to work on the story idea independently
so I give my input on the synopsis and/or chapters. I find the
creative process fascinating and like chatting with authors about
possibilities.
As for career planning, my role there is limited to an author’s work
with Harlequin. I am happy and willing to discuss goals and plans,
but I recognize that, as a publisher, we may only be one part of an
author’s overall career.
WG: What
do you see as the main strength you personally bring to the table as
an editor?
WO: I would say that I offer a
different perspective about the manuscript. Before a manuscript hits
my desk an author may get feedback from her critique partners and/or
readers, so I’m not always the first reader. But along with my
knowledge about story structure, I have knowledge of the market and
reader response based on our research and sales data. I am also
familiar with the series and some of the types of stories that
do/don’t sell well or have been published too frequently. I see a
lot of different stories so I can tell an author what conventions or
ideas I’ve seen a lot—or too much—of so that she can focus on more
unique expressions.
WG: Are
some/all of your submissions read by someone else in house before
they reach you? If so, what sort of feedback and/or screening do
you expect that reader to provide?
WO: All of the contracted manuscripts
from my authors I read myself. Depending on my workload, I sometimes
send slush submissions to readers. The readers write reports
outlining the manuscripts’ strengths and weaknesses including how
competently the authors have tackled plot, character, etc. Sometimes
I agree with the readers’ assessment and sometimes I don’t, which is
why I always go through the submission myself.
WG:
Realistically, what is the normal timeframe for your response to
queries? Partials? Fulls?
WO: We aim to respond to all
submissions within three months. With query letters our response
time is usually much shorter because they are shorter.
WG:
Given that you feel an individual author’s manuscript is marketable,
how important is it that you personally like the work in order for
you to pursue acquiring it?
WO: I’ve worked on a lot of stories
that I might not pick up for my personal reading whether it’s
because of the type of story or the themes or the characters. But I
can see where these stories can and do appeal to other readers. When
I’m working on a manuscript I focus on its merits and the strength
of the writing.
WG: What
input do you personally have on the cover art selected for the
manuscripts you acquire? What level of involvement do you feel the
author should have in this process?
WO: For series books the authors fill
out information sheets about their stories that include details
about the characters’ appearance, story synopsis, and setting as
well as providing suggestions for scenes that they think would make
great covers. Using that information, the editors brief the covers
with the marketing people and art directors. We decide on the most
appropriate look for the cover—keeping in mind what other covers are
in the month and the poses/styles we’ve used recently. Given the
number of books we publish each month, this process seems to work
effectively.
WG: Do
you feel that writers’ conferences provide significant value to you
in the way of personal contact with your authors, other authors
(either published or unpublished), and/or other industry
professionals? Do you receive any value from other offerings such
as the presentations, pitch appointments, and/or networking
opportunities?
WO: Conferences are a great way for
me to connect with authors. I have met authors at conferences who,
despite not seeming to write what I work on, end up writing for
Harlequin/Silhouette years later. And it’s always wonderful to see
the authors I regularly work with face to face. Some fabulous story
ideas have come out of those conversations. I also find it
interesting to hear what other publishers are doing or to meet with
agents to discuss who they represent.
WG: Do
you visit the websites and blogs of authors you work with or of
authors you are considering acquiring? If so, is there something in
particular you look for that potentially impacts your view of the
author and their work?
WO: Aside from a bit of shopping, I
don’t spend a lot of time surfing the Web—something I’ve been mocked
for, believe me! But I do occasionally browse through authors’ sites
to see if they’re working on new projects or discover what other
stories they’ve written. While the personal information about the
author is interesting, our decision to offer for a manuscript rests
on the strength of the storytelling.
WG: Do
you approach submissions by agented authors differently from those
without agents? Does your familiarity with/opinion of the agent
impact this?
WO: Generally no. I tend to be driven
by deadlines so for slush manuscripts I respond in the order of
their arrival on my desk. For contracted manuscripts, the production
deadlines always dictate when I read.
WG: What piece of advice or ‘pearl
of wisdom’ would you like to offer authors who are considering
submitting a work to you – or to any editor for that matter?
WO: Always seek to improve your
craft. I do this myself—improve my editorial skills, that is—by
reading books and articles as well as talking to people about how
they resolve issues in stories. I feel it’s our responsibility to
give readers the best book possible. If we get complacent or write
the same plot with the same character types over and over again,
readers will get bored and stop buying the books.
WG: What
sort of misconceptions/ unrealistic expectations have you
encountered from authors about what an editor’s role is that you
would like to correct?
WO: Hmm, I’ve run into several so
I’ll narrow my answer to a few. One of the big ones is the belief
that an author’s career will be made or broken based on the pitch to
an editor at a conference. I’ve had authors give me brilliant
pitches whose manuscripts lacked the writing competency we want. And
I’ve had the reverse experience: authors who gave terrible pitches
but whose manuscripts were engaging. Occasionally I have encountered
the expectation that a great pitch will result in an instant
contract…without the editors even reading the story!
Many new authors expect to be offered contracts immediately after
submitting their manuscripts, unaware that often several rounds of
revisions—and a lot of time—can pass before a contract is offered.
And a manuscript can be rejected even after revising because some
element of the story isn’t working. Being prepared for the
potentially long road to publication is one of the benefits of
belonging to a writers group such as the Romance Writers of America.
One final misconception I’ve encountered surrounds those rejection
letters that contain strong encouragement. A lot of authors view any
letter than isn’t an offer to buy as an outright rejection and never
try again. Yet there are many reasons manuscripts are passed on,
and, because of the propriety nature of the information, editors
aren’t always free to share the specifics. Perhaps the story doesn’t
fit the publisher’s current focus. Or perhaps the editors have
recently bought enough stories with similar themes so we want to
avoid them for a while. If we think an author’s writing shows
potential and we’d like to see another story, we’ll say so in the
letter. Authors need to read their letters carefully. If an editor
invites the author to send in a new story or to revise the current
one and resubmit, the author should do so. I can’t say how many
times I’ve hoped authors would resubmit, only to be disappointed.
WG: How
important do you think self-promotion is to a writer’s career? If
so, is there a particular area of promotion that you feel is most
effective?
WO: In the current environment of
limited marketing budgets authors do need to be proactive about
getting their name known and their books in the hands of readers.
Having a Web presence is important as is getting to know their local
booksellers. I’m not an expert on promotion so can’t speak to the
benefits of blogging or other particular efforts. Authors should
investigate and certainly ask other authors about what methods have
proven effective for them. One of the advantages of writing for
Harlequin/Silhouette is that many readers are loyal to particular
series and buy all of the books every month. This can be a
tremendous boon for new authors, exposing them to readers whom they
might not otherwise reach.
WG: I love to
collect quotes, all kinds of quotes - inspirational, quirky,
motivational, profound, etc. Do you have a personal favorite you'd
like to share?
WO: Sadly, I’m not as good at
remembering quotes as I’d like to be. Given all of the fiction I’ve
read, how cool would it be to actually be able to quote it? However,
there is one that has stayed with me:
“The future belongs to those who believe in the beauty of their
dreams.”—Eleanor Roosevelt
This sentence reminds me to take the time to dream, and that there is
great power and strength to be had in dreaming—something that I can
forget as I get caught up in the practicalities of day-to-day life.
WG: What
do you do to relax and have fun?
WO:
Well, I read—no surprise there. Lounging by water with a great book
is my idea of perfection. In the past few years I’ve discovered the
joys of traveling for pleasure (business travel, on the other hand,
is not nearly as glamorous as it sounds). Since I acquired a
personal video recorder, I’ve become a complete TV addict! It’s an
embarrassing habit for someone who used to go years without watching
it. With the PVR it is entirely too easy for me to record many
shows—even at the same time!—and watch without commercials. If my
habit gets any worse, I may have to seek therapy….
WG:
Other than your client’s work, what do you enjoy reading?
WO: I tend to read across genres,
although I do linger in romance and many of its subgenres. I like
historical fiction, works by Canadian authors, and the occasional
biography. Generally when I’ve read too much in one genre, I’ll
switch to another.
WG: What
are your favorite movies and/or TV shows? Why?
WO: Given my answer above I think it
would be easier to list what I don’t watch! I like good
storytelling and I like to be entertained. Some shows give me both,
which is fantastic. But some only satisfy one of those preferences
and that’s okay, depending upon my mood. I do enjoy real estate and
decorating shows because I like seeing the interior of homes—perhaps
because domestic spaces fascinate me. Given my TV addiction, I don’t
see as many movies as I used to…I’m much too busy trying to free up
space on my PVR!
WG: Is
there a particular book that made a significant impact on your
life? In what way?
WO: The short answer is there isn’t
any one book in particular. Books, especially genre fiction, have
been constant companions for me (and the bane of many movers’
existence because I tend to keep many books and have been known to
change residence a lot). At different times in my life, different
books have made an impact. I think that’s the beauty of storytelling
in all its forms—there are always truths that resonant with us.
WG:
Before we close, is there anything else you'd like to mention about
yourself or the publisher?
WO: At Harlequin/Silhouette we are
always looking for new, talented authors so keep writing!
WG: Is there a website you can point
us to where folks can go to learn more about you and/or your
publishing house?
WO: Absolutely! People can find us at
www.eHarlequin.com. The site is an excellent source of information
about us as well as providing a place to buy our books and a forum
for readers to chat with each other, with authors, and with the
occasional editor.
WG: And
finally, thanks again for taking some time to ‘stop by’ this month!Always a pleasure chatting with you.
WO: Thanks for having me! It’s been a
lot of fun.
Check out previous industry profiles:
Lucienne Diver - Spectrum Literary
Agency
Michelle Grajkowski - Three
Seas Literary Agency
Kate Seaver - Berkley Publishing |